Faction

The Faction Collective was formed in 2006 by a group of passionate friends with the aim of creating the best designed and built freeride and freestyle skis around. We started making products with the belief that they are more than the sum of their parts - that with the application of innovation design and manufacturing principles we could make better tools for skiers who demand the best in performance, versatility & quality. Nearly ten years on with new bases in Breckenridge, CO and Shoreditch, London, we've now applied the same exacting philosophy to create a full range of backcountry gear and technical outerwear as well. Every detail of everything we make, from the zip pulls on our jackets to the hidden rubber dampening in our skis, is pored over, questioned, refined. Everything is there for one reason - to make a better product. To male a ski more versatile whilst enhancing its performance. To make a stylish clothing with superior fit that performs in all conditions.

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